A campaign to promote women's health and awareness toward teen pregnancy in the Philippines.

TIMELINE: 1 Months, Fall 2020
Visual Identity, Graphic Design, Web Design
TOOLS USED: Photoshop, Illustrator, Figma


WALANG HIYA is a campaign created for Designing Motherhood in order to generate discussion about the state of women's health and sexual education in the Philippines. As a Filipina, I found it crucial to address these issues in my homeland, especially since they affect the people close to me. The main audience are women in the Philippines, however they also affect Philippines' general population and the government they reside under.


Teenage pregnancy in the Philippines has become rampant due to the lack of sex education and inaccessibility to birth control, especially in impovershed communities. According to NPR, over a 10-year period, 1.2 million Filipina girls between the ages of 10 and 19 have had a child. The rate is only rising; in 2002, 6.3% of teenagers were pregnant; by 2013, it has gone up 13.6%. According to Al Jazeera, reports state that about 500 Filipino teenagers become mothers every day, accumulating to 182,500 teenage mothers every year.

Last August, the Philippines’ economic development agency declare the number of teenage pregnancies a “national social emergency”.


The age of consent in the Philippines is 12, however, in order for young women to get access to contraception or STD testing they must be older than 18 or get their parents’ permission first. According to Al Jazeera, women’s rights advocates and the Philippines national congress finally passed a comprehensive reproductive health law in 2012, guaranteeing access to free contraception and sex education in school. Yet, the law currently has not been implemented due to fierce opposition from the Catholic Church. The divide between church and state has not been enforced, with the Catholic Church very much regulating a lot of reproductive laws. For young women who do get pregnant, abortion is not an option and some of them resort to unsafe and unsanitary practices in order to exterminate their pregnancy.


The issue with teenage pregnancy has even more of a widespread effect as it even causes young women to not be able to have an active presence in the workplace and Philippines’ economy.

Amina Evangelista-Swanepoel, one of the founders of Roots of Health, a Palawan women’s health non-governmental organization states, “It is really a tremendous problem – not just in terms of health of the teenagers who are becoming parents at such young ages and then the children they themselves have, but also costing the government a lot. So much money lost in productivity... and in terms of them being unable to join the formal economy because they haven’t finished high school, it’s really a very big problem for the country.”


Typically, in Philippine vernacular, the phrase “Walang Hiya” is used as an insult, insinutating shame to the receiving end. The literal English translation is “no shame”, however the meaning in Tagalog is closely aligned with “Have you no shame?”

In media, like teleseryas, which a significant population of Filipinos watch, the phrase “walang hiya” is constantly used in a negative context, creating negative implications. However, the phrase can be reclaimed just to its exact translation: no shame. It has a duality: young women should have no shame engaging in safe sex practices, using contraception, or getting abortions. For teen mothers, they should have no shame having children.


"It didn’t even occur in my head that this would happen. One day, my mother asked why I didn’t get my period...turns out I was pregnant." NO SHAME in responsible sex. SUPPORT our young mothers.

The age of consent for sex is 12 years. The age to get contraceptives is 18 year. NO SHAME in responsible sex. SUPPORT our young mothers.

"They said that contraceptives destroy your uterus. I got scared and then got pregnant. Contraceptives DO NOT DESTROY your uterus or any other part of your body. NO SHAME in responsible sex." SUPPORT our young mothers.

"It’s better to be educated on the different kinds of birth control. It’s better than to be ignorant."" NO SHAME in responsible sex. SUPPORT our young mothers.

Website features interactive statistics and resources for Filipina women to find women health centers.